Bloom Aesthetics Med Spa is part of the parent company of Allergan, based in Pleasanton, California, which produces and licenses various medical devices used primarily for cryoepolysis processes. The business was started in 2021 and quickly raised funds in capital raising before publicly going public in 2021. It was then purchased by Allergan in August of that year. The business has also been in competition with several other medical device companies trying to get a piece of the cosmetic surgery pie. Its main rival is Botox cosmetic surgery. The beauty industry has seen its share of competitors using similar or the same procedures as cryolipolysis but has been successful in their own ways. Botox is one such example that uses an injectable solution to paralyze muscles and thus reduce fine lines and wrinkles. Another is Vastu Lip & Graft, which uses fat cells from an area of the body in order to create a lip. A third company that makes a fat freezing procedure using Vastu is Ginseng Thermo Plastic Surgery. All three companies aim to use an organic and biodegradable solution is freezing fat to help patients reduce their weight and increase their muscles and self-confidence. Allergan’s innovative approach to fat reduction is quite different from other companies. Instead of making a solution to use a fat freezing agent, Allergan has developed a series of injections that can be made directly into the fatty layers of the body. Since it is made from a non-invasive substance, no surgery is required. This fat-freezing method is called Cryolipolysis, and it works on a very simple principle. The injection freezes the fat before it is taken out of the body through the injection site. An additional method being used by some companies is called thermals. This is also an injectable solution that is injected directly into the fatty layer of the body. However, unlike cryolipolysis, the injection here involves a controlled cooling process. During this process, infrared energy is used to rapidly heat up the fat. This allows the collagen fibers to break down and melt, causing the skin to sag as it does. All of these procedures have proven to be effective, but all three procedures are controversial due to the side effects they cause. Cryolipolysis, for example, can cause scarring and severe pain. The potential side effects of Cool Sculpting are relatively mild and include swelling and bruising. The other procedure, thermage, has more risk involved and can also cause side effects. This includes swelling and pain, though if it is properly supervised this risk can be reduced. This procedure may be suitable for some patients who suffer from a condition known as liposuction for thinning or flattening the abdominal area, but if this is the case it would be wise to seek out the help of a doctor who specializes in this type of surgery. It is important to remember that all people have different body structures and there will be various side effects that occur when these fat cells are injected. This is why it is important to discuss your plans with your surgeon before you undergo any fat-placement surgery.